CIENCIA

The first brave subject for the magazine.  It takes bravery to be the subject of any photographer, but it takes a special level of bravery to be my subject.  I think most people think the life of a model (or being photographed) is this glamorous process that involves hair and makeup and an amazing location.  Bright and happy and beautiful photographs. After the photoshoot the photographer does some photoshop magic and you look amazing.  My process and work is nothing like this.  

No hair and makeup.  A small, dingy detached garage in Woodland Hills, CA.  Dark and sad photos.  Absolutely, no photoshop.  In fact when I do my photography edits I bring out the sadness of the photo.  

My motto has always been ART=truth. My work is an exploration of what happens when you strip away all of the layers and lower our boundaries.  Who are we left with then?   


HOW

Photography is like an iceberg you only see 10% of it; what you are missing is the process.  The biggest misconception, the general public has, about photography is that all photographers work the same; nothing could be further from the truth.  I actually have an confession to make, I’m a data artist not a photographer.  So what is the difference?


What is data art?

Data art is the recording of the emotional state of both the photographer and subject using the photographic medium.


It differs from the general publics’ understanding of photography in that it does not seek to tangibly create a concept or an idea the photographer has. The subject is not doing x in order to create y. There are no concepts. In an allotted time frame the photographer simply records the subjects emotional state and overlays their own. The subject engages in x in order to find out what y will be.


Process:

1) Photo shoot: There is no to very little direction given to the subject. The emphasis is on storytelling through the use of light.

2) Curation: I go through the photos and try and create a visual story. The subject also provides their input.

3) Editing: Once images are selected, they go through photographic edits. No photoshop is used– the subjects body is not distorted in any fashion; there is no alteration to blemishes or skin.



WHY

I want to spend my time creating art; not figuring out the latest instagram algorithm.  I want a real community of like minded artists; not a bunch of random followers on instagram.  I want to share my art the way I want to; not in a censored fashion to appease advertisers.  So I’ve decided to create my own print magazine.  But why go through the expense and hassle of a print magazine?  Because, the days of the internet being a true democracy are long gone.  In our current social media landscape, it is impossible for me, as an artist, to get my work seen and in turn create a real community.  But it is more than that.  The reason the guru lives on top of the mountain is because he/she knows what is important is the journey up the mountain; by the time you have made the arduous task up the mountain you have already found your answer.  This is my way of living on top of the mountain; I hope you visit me.


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